Is there any doubt that the way we watch television is changing dramatically? In the past few years, it’s pretty clear that the way we consume TV entertainment is much different. Considering how many people are watching TV online, for example, TV executives wonder how the old business model of selling commercial time will stand up in this new environment.
Selling expensive commercial time to big business was the old way of doing things, but new ideas are bringing small businesses into the TV advertising fold. Imagine being able to click on Ringcentral reviews in a menu during a business show downloaded from one of the cable networks. Would a small businessperson like to purchase a small ad on a webpage where a popular show is downloaded? TV executives must consider these things as they confront the new advertising age.
Being able to get Ringcentral reviews at the click of your television remote is just one of the may ways that consumers can win in the new TV environment. On-demand content is one of the most popular new things in the world of television. The use of DVRs and Tivos increase year-by-year, in addition to services that allow for the instant downloading of shows. One can only assume that the day is not far off when video stores are rare, as most will just download movies straight into their living room for viewing.
So, on the whole, interactive viewing is really the future of television entertainment. Most TV executives weren’t expecting this day to come so quickly, but Harris Polling found that 72% of viewers are using their remotes in some sort of interactive way. Consumers look forward to a bright future with extensive entertainment options. With a greater number of options, the more specialized and targeted the entertainment can be – not to mention the advertising!
Filed under: Arts, Entertainment and Music | Tags: Advertising Age,Bright Future,Business Show,Businessperson,Cable Networks,Commercial Time,Demand Content,Dvrs,Entertainment Options,New Advertising,New Tv,Old Business,Remotes,Small Ad,Television Entertainment,Tv Advertising,Tv Entertainment,Tv Executives,Video Stores,Watching Tv Online. | No Comments »
